Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities Brigitte Jordan

ISBN: 9781611326543

Published: January 1st 2013

Hardcover

228 pages


Description

Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities  by  Brigitte Jordan

Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities by Brigitte Jordan
January 1st 2013 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 228 pages | ISBN: 9781611326543 | 3.30 Mb

In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts considerMoreIn this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis.

The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.



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